Supporting American Farmers – Check out the new 2018 Ram Harvest Edition

Ram Launches its new 2018 Ram Harvest Edition!

  • Ram supports American farmers with the first truck designed specifically for the agriculture
  • industry Ram Harvest Edition available in Case IH Red and New Holland Blue
  • Ram Harvest Edition combines capability, technology and premium appearance
  • Ram is celebrating its agricultural bonds with a new model designed specifically for America’s farm
  • families.The Ram Harvest Edition is the industry’s first agricultural-market-specific truck and is visually
  • distinguished by two new colors: Case IH Red and New Holland Blue.
“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly
match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley,
Head of Jeep & Ram Brands, FCA Global. “Farmers have been asking for these colors, and Ram is proud
to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm
families to get their work done while proudly showing their agricultural brand loyalty.”
Case IH and New Holland farm tractors and other agricultural equipment are manufactured by
subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common ancestry with Fiat Chrysler
Automobiles N.V.
The Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad,
Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI V8, 6.4-
liter HEMI V8 and 6.7-liter Cummins Turbo Diesel.
Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height
increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks are designed to
help owners comfortably and confidently navigate rough farm roads and pastures.
Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out
bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4×4) and heated seats. Ram
Heavy Duty models also come with on/off-road tires and add a cargo-view camera.
Because Ram knows farmers are tech savvy, the Harvest Edition comes standard with an 8.4-inch
Uconnect 4C touch-screen radio with navigation, 4G Wifi, Apple Car Play and Android Auto. That gives
buyers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute
weather maps and forecasts customizable to any location in the nation.
The Harvest Edition features a premium exterior appearance packed with bright highlights, including a
chrome “Wave Mesh” luxury cross-hair grille, bright front and rear bumpers, 17-in. chrome wheels (1500
models, 18-in. polished aluminum on Heavy Duty models), chrome mirrors, chrome door handles and
chrome-tipped dual exhausts (V8 1500 models).
The Harvest package also includes body-colored (or Bright Silver) wheel flares and upper facia (1500),
In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright
White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.
Ram 1500 Harvest Edition MSRP starts at $39,910 plus $1,395 destination charge. Ram Heavy Duty
models start at $46,235.
Ram Harvest Edition trucks were unveiled today at the Farm Progress Show in Decatur, Ill., and go on
sale third quarter 2017.
  • About Ram Truck and America’s Farmers
    Farming continues to be a part of the foundation on which Ram’s success is built. Ram stands by its
    commitment to the farm community, supporting the future of farming and the development of the next
    generation of farmers and future leaders in agriculture.
    From the entry-level Ram 1500 Tradesman work truck to the fully loaded Ram 3500 Laramie Longhorn
    Heavy Duty model, America’s longest-lasting pickup truck offers a range of products that appeal to both
    ag business and farming families.
    Ram also provides various affiliate reward programs supporting American agricultural customers
    including: Case IH and New Holland equipment purchasers, National FFA Organization members,
    Farmers in America farm owners and Dairy Farmers of America members.
    About Ram Certified Agriculture Dealership Program
    The Ram Certified Agriculture Dealership program equips dealers to properly address the needs of
    farmers and ranchers in their local communities.
    Agriculture is meaningful to many truck customers and through the Ram Certified Agriculture Dealership
    program, Ram Truck aims to extend its commitment to the local agricultural community by equipping Ram
    Truck dealers to properly serve local farmers and ranchers.
    RCAD is designed to educate dealership staff and requires that they complete a competency-based
    grassroots training curriculum which is dedicated to helping Ram truck dealers gain a greater awareness
    and address the needs of the farming and ranching communities.
    Certified Agricultural Dealerships help farmers and ranchers get the right Ram light-duty, heavy-duty and
    commercial trucks for their needs and help them take advantage of incentives and bonus offers.
    With the purchase of every new Ram truck Certified Ag Dealers offer a farm-specific package worth more
    than $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquid
    Crop Nutrition and a subscription to Agrible’s Grower Bundle.
    A first-of-its-kind in the industry, this certification lets farm and ranch families know staff at these
    dealerships have a far deeper understanding of agriculture business and its unique vehicle requirements.
    It also signals the dealership’s commitment to activities like the timing of the cherry harvest, milking
    schedules and calving season by adjusting parts of its operations to accomodate the demands of every
    commodity and every season.
    To become a Ram Certified Agricultural Dealer, participating dealers are required to select at least three
    team members to successfully complete a lengthy agriculture literacy curriculum. The programs one each
    from the parts department, service department and sales so knowledge will be spread across the major
    segments of the business.
    The first Ram CAD dealers were certified in early 2016 and now number nearly 200

Here are all the clips we could find of the Beautiful, Electric Infiniti Prototype 9

Out of all the fun one-offs produced for Pebble Beach, this Infiniti Prototype 9 may be one of the most striking. Built to resemble a pre WWII racer while being powered by a high-tech electric powertrain, the Infiniti Prototype 9 represents everything beautiful design can bring out of an automobile. It is a rolling sculpture with amazing details on a shape that appears simple at first.

Here’s Infiniti’s take: Nissan Motor Corporation and premium automotive brand INFINITI have unveiled a sleek, open-wheeled electric retro roadster prototype at the 2017 Pebble Beach Concours d’Elegance. The car, called Prototype 9, is a celebration of Nissan Motor and INFINITI’s ingenuity, artistry and craftsmanship. It represents a reimagining of a 1940s race car with time-honored production techniques employed to realize its retro design.

“Prototype 9 celebrates the tradition of ingenuity, craftsmanship and passion of our forebears at Nissan Motor Corporation, on whose shoulders we stand today. It started as a discussion: What if INFINITI had created a race car in the 1940s? If one were to imagine an open-wheeled INFINITI racer on the famous circuits of the era, such as Japan’s Tamagawa Speedway, what would that look like? The sketches were stunning and the idea so compelling that we had to produce a prototype. As other departments became aware of this, they volunteered their time to create a working vehicle.”

 

 

Autowerkz.TV on the Road: Top Film Crew Hauler – the 2017 Toyota Highlander

 

The Autowerkz.TV crew just finished a mega road trip that encompassed Hot August Nights, Concorso Italiano, racing at Mazda Raceway Laguna Seca and a multitude of interviews. Being on the road with a camera crew, producers and on-air talent isn’t an adventure to be taken lightly.

Check out our Autowerkz.TV page (here).

Toyota was kind enough to loan us a 2017 Toyota Highlander for a support vehicle while we covered the action at Car Week in Monterey, CA. We worried that the Highlander was a mistake compared to the Sienna minivan we initially wanted; however, we needn’t have worried. In many ways, the 2017 Toyota Highlander was ideal for our needs.

We used its all-wheel drive system more than once, specifically when we shot near the beach. It never struggled on the sand. The four of us were driven in total comfort as our model had the rear captain’s chairs and a very quiet interior. The leather was plush and the interior assembly quality was top notch. We felt like we were in a Lexus.

Most importantly,  with max cargo space of 83.7 ft,³ (all-three rows folded) and our utilized space of 42.3 ft,³ we had enough room for several cameras, lights, tripods, sound equipment and more. We usually kept the third row folded flat, but could add a fifth passenger with some creative packing. Very utilitarian.

Regarding the V6, according to Toyota: 3.5-Liter V6 Double Overhead Cam (DOHC) 24-Valve direct-injection Atkinson-cycle-capable engine with VVT-iW (Variable Valve Timing-intelligent Wide) intake and VVT-i (Variable Valve Timing with intelligence) exhaust; 295 hp @ 6660 rpm, 263 lb.-ft. @ 4700 rpm. We averaged about 20 mpg as the traffic during Car Week was thick.

This power is connected an eight-speed automatic transmission which worked great but clunked a bit in traffic.

All in all, our days spent with the 2017 Toyota Highlander were excellent. It never looked out of place, no matter how highfalutin the location. We thank Toyota and look forward to driving a new Highlander in the near future.

Here are a few bits of social media that featured our ride!

The Youabian Puma – What is It?

Photo via: puma-automobiles.com

The Youabian Puma is a (very) large convertible that incorporates components from several automakers (Volvo and General Motors to name a few). Hand-built in Los Angeles, CA – the Puma might be one of the largest, and most unusual vehicles that uses a hard-top convertible system.

A massive V8 and six-speed automatic transmission power the rear wheels. It looks like it can handle some off-road adventure, provided that its long wheelbase doesn’t hinder its travel. It’s not an amphibian, nor does the vehicle appear to have active suspension to lift or lower it.

About as long as an average school bus, the Youabian Puma has massive tires and has an available 4X4 setup. You can read up on other details (here). The Puma was on display at the Concorso Italiano a few years back and it carries a 1.1-million dollar price tag.

Here’s some of their PR:

Youabian Puma

It was conceptualized for those individuals who dare to be different than the ordinary. Those who go a step beyond achieving and dreaming the best that they can be.

The Youabian Puma’s design was based on feedback from many wealthy individuals around the world who wanted something different and unique. Wealthy individuals who were bored of owning exotic sports cars like Ferrari and Lamborghini. The Puma’s goal is not to be the fastest in the world, but to be the most unique, just like its owners.

The Puma was conceived, designed, engineered and built in Los Angeles, California. It incorporates the most technologically advanced features offered in the automotive industry , along with a fully automated convertible hardtop.

Photo via: puma-automobiles.com

Specs: 

Racing Inspired Cast Aluminum V-8
7.0 liters / 427 cubic inches
505 Horsepower @ 6200 RPM
470 lb.-ft. Torque @ 4800 RPM

Bore x Stroke:
104.8 x 101.6 (mm) / 4.125 x 4.00 (in)

Compression Ratio 11.0:1
Redline: 7000 RPM
Titanium Connecting Rods
Titanium Intake Valves
Dry-Sump Oiling System
Recommended Fuel: 91 Octane Unleaded

Fuel Injection: Electronic Fuel Injection
Transmission: 6-Speed Automatic with Tiptronic
Drivetrain: 4×4 Four-Wheel Drive (Optional) Posi Traction
Axle Ratio: 6.00

Fuel Tank Capacity: 18 Gallons, Dual Fuel Tanks

 

… What do you think of this machine?

Doing it their own way: Mazda Announces “Sustainable Zoom-Zoom 2030”

INTRODUCES SKYACTIV-X, WORLD’S FIRST COMMERCIAL GASOLINE ENGINE TO USE COMPRESSION IGNITION

HIROSHIMA, Japan—Mazda Motor Corporation today announced “Sustainable Zoom-Zoom 2030,” a new long-term vision for technology development that looks ahead to the year 2030. As part of the new technology to achieve this vision, the company disclosed plans to introduce a next-generation engine called SKYACTIV-X in 2019. SKYACTIV-X will be the world’s first commercial gasoline engine to use compression ignition.1

Under the original “Sustainable Zoom-Zoom” vision announced in 2007, the company has striven to offer both driving pleasure and outstanding environmental and safety performance. In light of the rapid changes taking place in the automotive industry, the new vision takes a longer-term perspective and sets out how Mazda will use driving pleasure, the fundamental appeal of the automobile, to help solve issues facing people, the earth and society.

The following is an overview of “Sustainable Zoom-Zoom 2030” and the next-generation SKYACTIV-X engine.

1. SUSTAINABLE ZOOM-ZOOM 2030

Mazda believes its mission is to bring about a beautiful earth and to enrich people’s lives as well as society. The company will continue to seek ways to inspire people through the value found in cars.

Earth

Through conservation initiatives, create a sustainable future in which people and cars coexist with a bountiful, beautiful earth

Mazda’s approach

  • Expand measures for carbon dioxide reduction from a “well-to-wheel” perspective, considering emissions over the vehicle’s entire life cycle
  • Aim to reduce corporate average “well-to-wheel” carbon dioxide emissions to 50 percent of 2010 levels by 2030, and achieve a 90-percent reduction by 2050
  • Achieve this with a policy prioritizing efficiency improvements and measures for cleaner emissions that apply in the real world
  • In line with this policy, continue efforts to perfect the internal combustion engine, which will help power the majority of cars worldwide for many years to come and can therefore make the greatest contribution to reducing carbon dioxide emissions, and combine the results with effective electrification technologies
  • From 2019, start introducing electric vehicles and other electric drive technologies in regions that use a high ratio of clean energy for power generation or restrict certain vehicles to reduce air pollution

Society

Through cars and a society that provide safety and peace of mind, create a system that enriches people’s lives by offering unrestricted mobility to people everywhere

Mazda’s approach

  • Develop more advanced safety technologies under the Mazda Proactive Safety philosophy, working toward the goal of eliminating traffic accidents
  • Further enhance safety fundamentals, such as correct driving position, pedal layout and good visibility, and standardize them across all models
  • Promote further standardization of i-ACTIVSENSE advanced safety features, which help drivers recognize and assess potential hazards; in addition to Japan, where they are already becoming standard, gradually make these technologies standard in other markets starting in 2018
  • Begin testing of autonomous driving technologies currently being developed in line with Mazda’s human-centered Mazda Co-Pilot Concept2 in 2020, aiming to make the system standard on all models by 2025
  • Using connectivity technologies, create a new business model that enables car owners to support the needs of people in depopulated areas and those who have difficulty getting around

People

Enhance customers’ mental well-being with the satisfaction that comes from protecting the earth and contributing to society with a car that offers true driving pleasure

Mazda’s approach

  • Pursue an enhanced Jinba-ittai driving feel that will unlock people’s potential and revitalize them mentally and physically
  • Based on the philosophy of “breathing life into the car,” further develop KODO design to raise vehicle design to the level of art that enriches the emotional lives of all who see it

2. SKYACTIV-X NEXT-GENERATION ENGINE

Technological innovations

  • SKYACTIV-X is the world’s first commercial gasoline engine to use compression ignition, in which the fuel-air mixture ignites spontaneously when compressed by the piston
  • A proprietary combustion method called Spark Controlled Compression Ignition overcomes two issues that had impeded commercialization of compression ignition gasoline engines: maximizing the zone in which compression ignition is possible and achieving a seamless transition between compression ignition and spark ignition.

Features

  • This new proprietary combustion engine combines the advantages of gasoline and diesel engines to achieve outstanding environmental performance, power and acceleration performance.
  • Compression ignition and a supercharger fitted to improve fuel economy together deliver unprecedented engine response and increase torque 10–30 percent over the current SKYACTIV-G gasoline engine.3
  • Compression ignition makes possible a super lean burn4 that improves engine efficiency up to 20–30 percent over the current SKYACTIV-G, and from 35–45 percent over Mazda’s 2008 gasoline engine of the same displacement. SKYACTIV-X even equals or exceeds the latest SKYACTIV-D diesel engine in fuel efficiency.
  • With high efficiency across a wide range of rpms and engine loads, the engine allows much more latitude in the selection of gear ratios, providing both superior fuel economy and driving performance.

Moving forward Mazda hopes to help create a future in which people, the earth and society can coexist with cars, to enrich people’s lives through a car ownership experience that celebrates driving, and to become a brand with which customers feel a strong emotional connection.

# # #

What is the Secret to the 2018 Dodge Demon’s World Record 1/4-mile Run?

Photos and video via: TFLcar.com

Join us as we watch the 2018 Dodge Demon lights up the drag-strip. The guys at TFLcar gets a behind-the-scenes look at what it takes to make a track just right for this brawny machine. There’s a lot more to prep a racetrack over a lump of concrete.

 

 

Englishman Destroyed a £200,000 Ferrari 430 Scuderia – Moments after Taking Delivery [Via Corsa Magazine]

Freaky Friday

Yorkshire, England – Per a Guardian report, a man had a devastating crash in his new Ferrari 430 Scuderia having just picked it up from the dealer.

On the M1 motorway, the 430 veered off the road and fell down an embankment 50 meters down, then engulfed in flames. The driver survived the crash with only minor cuts and bruises. His new 430 Scuderia, on the other hand, suffered a much worse fate.

Police officials on the scene said that the road conditions were slick. Fire and police officials responded quickly to the South Yorkshire overpass to quell the fire. The car was hardly noticeable due to the damage.

When they questioned the driver, with an almost defeatist response, he gave, “It was a Ferrari. I’ve just got it, picked it up an hour ago.”

Always Be Mindful

Devastating news from an automotive enthusiast perspective. This man having just received his car from the dealership, and then this happens. It is not known if this was his only Ferrari model, but owners are well aware of the lengthy process to possess one.

Not to say this man drove irresponsibly since driving conditions were sub-optimal, it is awful to see. With great responsibility, comes great care. Drivers, no matter what model they are driving, should be aware to take the necessary precautions when driving.

But when it is something like a 430 Scuderia fresh from the dealership? Always better to be safe then sorry when taking one of your most prized possessions out in bad weather conditions.

Everyone have a great weekend driving your adventure! If it’s raining or hazardous weather, stay in and work on your sports car, rather than the alternative!

Subaru is Donating 50 Cars to Meals on Wheels – Celebrating 50th Anniversary in the USA

 

Subaru is an unusual car company. They build safe, capable cars and they have an enormous capacity for good; yet, they have issues with press relations and public opinion about their CVT transmissions. Still, they know how to market and they know their audience well. Their philanthropic deeds are hard to ignore with this latest kind gesture truly showing a charitable bent.

“Cherry Hill, N.J. – In celebration of its 50th anniversary, and in keeping with its philosophy of supporting local communities, Subaru of America, Inc. announced today its donation of 50 vehicles to Meals on Wheels America. This fall, 50 new 2018 Subaru Outback vehicles will be donated to select Meals on Wheels programs throughout the county, to be used in the delivery of an estimated 53,000 meals to an additional 3,700 seniors across 39 states. The donation will address the Meals on Wheels network’s growing demand for fuel-efficient, versatile and safe delivery vehicles to enable our nation’s most vulnerable seniors to live nourished lives with independence and dignity.

Subaru has supported Meals on Wheels for the last nine years through Share the Love, contributing more than $12 million to Meals on Wheels America and providing more than 1.7 million nutritious meals, friendly visits, and safety checks to seniors in communities nationwide. Subaru announced the donation to its 630-strong retailer body at the company’s National Business Conference in Denver, CO. This was particularly appropriate as Subaru retailers participate in the company’s annual Share the Love event and donate to causes in their local community. The company’s ‘50 Cars for 50 Years’ vehicle donation will enable Meals on Wheels programs to deliver more nutritious meals and moments of companionship, expanding its reach to seniors in need.

“This generous vehicle donation will have an immediate and indelible impact on local Meals on Wheels programs and the seniors they serve – many of whom live in rural, remote and difficult to reach places,” said Ellie Hollander, president and CEO, Meals on Wheels America. “This latest act of care and kindness further underscores Subaru of America’s longstanding commitment to giving back to communities large and small.”

The Subaru and Meals on Wheels partnership is part of Subaru Loves to Help, a pillar of the automaker’s larger Subaru Love Promise Community Commitment effort dedicated to making a positive impact on local communities across the country. Each 2018 Subaru Outback donated will be delivered to local retailers and wrapped with Meals on Wheels America and ‘Subaru Loves to Help’ co-branding.

“We were pleased to break this announcement to our retailers as they do so much to help their local communities and showing them the first of 50 vehicles in the metal really brings the program to life,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We wanted to celebrate our 50th anniversary in America in a way that is appropriate for our brand and are delighted to donate vehicles that will support local communities by combatting threats of isolation and hunger affecting seniors across the country. At Subaru, we believe in providing safe and reliable vehicles for all of life’s journeys and are honored to partner with Meals on Wheels to help people live more nourished lives.”

SUBARU ‘50 CARS FOR 50 YEARS’ RECIPIENTS

  • City of Kenai/Kenai Senior Services, Kenai, AK
  • Homer Senior Citizens, Inc., Homer, AK
  • United Way of Central Alabama, Birmingham, AL
  • Senior Activity Center of Elkins, Elkins, AR
  • CareLink, North Little Rock, AR
  • Coconino County Community Services Department, Flagstaff, AZ
  • Meals on Wheels and Senior Outreach Services, Walnut Creek, CA
  • Service Opportunity for Seniors, San Leandro, CA
  • Gray Gourmet, Grand Junction, CO
  • Thames Valley Council for Community Action, Inc., Jewett City, CT
  • Meals on Wheels, Etc., Sanford, FL
  • Athens Community Council on Aging, Athens, GA
  • Senior Citizens, Inc., Savannah, GA
  • Metro Meals on Wheels, Boise, ID
  • Community Action Partnership of Central Illinois, Lincoln, IL
  • REAL Services, Inc., South Bend, IN
  • Meals on Wheels Nemaha County, Seneca, KS
  • Tri-County Community Action Agency, Inc., LaGrange, KY
  • St. Martin Council on Aging, Breaux Bridge, LA
  • Ethos Jamaica, Plain, MA
  • Eastern Area Agency on Aging, Bangor, ME
  • SeniorsPlus, Lewiston, ME
  • Benzie County Council on Aging, Inc., Honor, MI
  • CEAP Meals on Wheels, Brooklyn Center, MN
  • Putnam County Senior Citizens, Unionville, MO
  • Senior Services, Inc., Winston Salem, NC
  • Meals on Wheels of Durham, Inc., Durham, NC
  • Tabitha, Inc., Lincoln, NE
  • Catholic Charities of Northern Nevada, Reno, NV
  • Foodnet Meals on Wheels, Ithaca, NY
  • Meigs County Council on Aging, Inc., Pomeroy, OH
  • Westlake Meals on Wheels, Westlake, OH
  • Meals on Wheels of Metro Tulsa, Tulsa, OK
  • FOOD for Lane County, Eugene, OR
  • Meals on Wheels of Northampton County, Bethlehem, PA
  • Berks Encore, Reading, PA
  • East Cooper Meals on Wheels, Mount Pleasant, SC
  • Meals on Wheels Western South Dakota, Rapid City, SD
  • Smoky Mountain Meals on Wheels, Maryville, TN
  • Meals on Wheels of Johnson & Ellis Counties, Cleburne, TX
  • Meals on Wheels San Antonio, San Antonio, TX
  • Brigham City Senior Center Meals on Wheels, Brigham City, UT
  • Appalachian Agency for Senior Citizens, Cedar Bluff, VA
  • Waterbury Area Senior Citizens Association, Waterbury, VT
  • Whatcom Council on Aging, Bellingham, WA
  • Senior Life Resources, Meals on Wheels, Richland, WA
  • Independent Living, Inc., Madison, WI
  • Pendleton Senior and Family Services, Inc., Franklin, WV
  • Tucker County Senior Citizens, Inc., Parsons, WV
  • Uinta Senior Citizens Inc., Evanston, WY”

Nissan Electrifies – Celebrating 70 Years of Nissan’s Electric Cars

Nissan’s EV success story began in 1947 – exactly 70 years ago – with the launch of the Tama. This pioneering four-seat EV was available as a passenger car and a van and offered customers a range of 65 kilometers on a full charge. It was initially developed by the Tokyo Electro Automobile Co. Ltd, which later became part of Nissan.

Since the debut of the Tama in 1947, Nissan has established a rich heritage in zero-emission technology as the world leader in EVs. It pioneered the EV revolution with the launch of world’s first mass-market 100% electric passenger car, the Nissan LEAF, in 2010. The new second-generation LEAF will make its world premiere on September 6.

Kumho’s BON Futuristic Tire (Tyre) Won International Design Excellence Awards

 

Here’s the quote, directly from Kumho’s PR – “Winning international design awards has become something of a habit for the innovative South Korean tyre manufacturer Kumho, and for the second consecutive year it is guaranteed a prize in the automotive and transport category of America’s International Design Excellence Awards (IDEA).

The product that attracted the judge’s approval this time around is the ‘Birth On Nature’ (BON) tyre. Instead of air on which conventional tyres rely for their form, the BON’s configuration was inspired by nature’s bone structure. Mimicking such atypical voronoi architecture as the shape of leaf cells and the honeycomb, it achieves the required level of structural stability and economic efficiency without the need for any form of inflation.

A delighted Jeong Taek-Gyun, the senior managing director of Kumho’s R&D headquarters said: “It is very rewarding that Kumho’s latest example of futuristic design and technology has been recognised by the Industrial Designers Society of America (IDSA), and means Kumho becomes the first passenger tyre manufacturer to win all three of the world’s top design accolades – Germany’s Red Dot and iF Design and America’s IDEA awards – two years in a row.”