Ram Launches its new 2018 Ram Harvest Edition!
- Ram supports American farmers with the first truck designed specifically for the agriculture
- industry Ram Harvest Edition available in Case IH Red and New Holland Blue
- Ram Harvest Edition combines capability, technology and premium appearance
- Ram is celebrating its agricultural bonds with a new model designed specifically for America’s farm
- families.The Ram Harvest Edition is the industry’s first agricultural-market-specific truck and is visually
- distinguished by two new colors: Case IH Red and New Holland Blue.
About Ram Truck and America’s FarmersFarming continues to be a part of the foundation on which Ram’s success is built. Ram stands by itscommitment to the farm community, supporting the future of farming and the development of the nextgeneration of farmers and future leaders in agriculture.From the entry-level Ram 1500 Tradesman work truck to the fully loaded Ram 3500 Laramie LonghornHeavy Duty model, America’s longest-lasting pickup truck offers a range of products that appeal to bothag business and farming families.Ram also provides various affiliate reward programs supporting American agricultural customersincluding: Case IH and New Holland equipment purchasers, National FFA Organization members,Farmers in America farm owners and Dairy Farmers of America members.About Ram Certified Agriculture Dealership ProgramThe Ram Certified Agriculture Dealership program equips dealers to properly address the needs offarmers and ranchers in their local communities.Agriculture is meaningful to many truck customers and through the Ram Certified Agriculture Dealershipprogram, Ram Truck aims to extend its commitment to the local agricultural community by equipping RamTruck dealers to properly serve local farmers and ranchers.RCAD is designed to educate dealership staff and requires that they complete a competency-basedgrassroots training curriculum which is dedicated to helping Ram truck dealers gain a greater awarenessand address the needs of the farming and ranching communities.Certified Agricultural Dealerships help farmers and ranchers get the right Ram light-duty, heavy-duty andcommercial trucks for their needs and help them take advantage of incentives and bonus offers.With the purchase of every new Ram truck Certified Ag Dealers offer a farm-specific package worth morethan $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquidCrop Nutrition and a subscription to Agrible’s Grower Bundle.A first-of-its-kind in the industry, this certification lets farm and ranch families know staff at thesedealerships have a far deeper understanding of agriculture business and its unique vehicle requirements.It also signals the dealership’s commitment to activities like the timing of the cherry harvest, milkingschedules and calving season by adjusting parts of its operations to accomodate the demands of everycommodity and every season.To become a Ram Certified Agricultural Dealer, participating dealers are required to select at least threeteam members to successfully complete a lengthy agriculture literacy curriculum. The programs one eachfrom the parts department, service department and sales so knowledge will be spread across the majorsegments of the business.The first Ram CAD dealers were certified in early 2016 and now number nearly 200