Kumho’s BON Futuristic Tire (Tyre) Won International Design Excellence Awards


Here’s the quote, directly from Kumho’s PR – “Winning international design awards has become something of a habit for the innovative South Korean tyre manufacturer Kumho, and for the second consecutive year it is guaranteed a prize in the automotive and transport category of America’s International Design Excellence Awards (IDEA).

The product that attracted the judge’s approval this time around is the ‘Birth On Nature’ (BON) tyre. Instead of air on which conventional tyres rely for their form, the BON’s configuration was inspired by nature’s bone structure. Mimicking such atypical voronoi architecture as the shape of leaf cells and the honeycomb, it achieves the required level of structural stability and economic efficiency without the need for any form of inflation.

A delighted Jeong Taek-Gyun, the senior managing director of Kumho’s R&D headquarters said: “It is very rewarding that Kumho’s latest example of futuristic design and technology has been recognised by the Industrial Designers Society of America (IDSA), and means Kumho becomes the first passenger tyre manufacturer to win all three of the world’s top design accolades – Germany’s Red Dot and iF Design and America’s IDEA awards – two years in a row.”

There’s more going on than just a refresh: 2018 Hyundai Sonata Turbo


The 2.0-liter “Theta” turbocharged engine makes 245 (@ 6,000 rpm) and 260 lb-ft of torque (all the way from 1,350 rpm up to 4,000 rpm). It’s a frisky power-plant, one that helps the 2018 Hyundai Sonata Turbo get up and dance. It weighs under 3,500 lbs, but it feels lighter. Acceleration, deceleration, cornering and overall handling are commendably athletic. Still, this power is a carryover from last year. The eight-speed automatic transmission has been updated to work more efficiently in power delivery and fuel consumption.

Additional information about the Sonata is available (here).

Hyundai beefed up the independent multi-link rear suspension and enhanced the steering with better heft, feel and a beefy, flat-bottom steering wheel. These enhancements translate into a smooth commuter that’s legitimately fun to drive. That’s a hell of a combination.

While many think the only enhancements for 2018 are esthetic, they would be wrong. Sure, a majority of sheet metal along with the nose and tail are all-new, performance is indeed part of the 2018 Hyundai Sonata. I must add that, aside from the new steering wheel, the center stack and dashboard are updated. New goodies like Android Auto and Apple Carplay are now standard.

If I had one issue with the 2018 Sonata, it’s interior noise. I could definitely hear tire and wind noise. It’s an issue they need to address soon.

How will the 2018 Hyundai Sonata hold up against the big sellers from Toyota and Honda? This heavy refresh was meant to buy the Sonata a little bit more time before they come out with something new to compete against the all-new Camry and Accord. I think it’s a good effort, enough to slow some of the loss – for now.

In this video, I get a chance to play with the 2018 Hyundai Sonata Limited Turbo in the hills of Southernmost California. It was a good day in the office!

Nathan Adlen
Nathan Adlen

Easily amused by anything with four wheels, Nathan Adlen reviews vehicles from the cheapest to the most prestigious. Wrecking yards, dealer lots, garages, racetracks, professional automotive testing and automotive journalism – Nathan has experienced a wide range of the automotive spectrum. Brought up in the California car culture and educated in theater, childhood education, film, journalism and history, Nathan now lives with his family in Denver, CO. His words, good humor and video are enjoyed worldwide.



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